Gateway Pages For AdSense Publishers

Site architecture used to be jolly straightforward. You market a home page and let your exploiter use your navigation to find the subject matter on the rest of your site.

That’s fine if your site just has a smattering of Web pages, all of them covering just one theme. But for sites that have hundreds or thousands of posts on a range of another subjects, you need to have multiple introduction points, or gateways. So if you have a site about digital cameras, for example, you’d still advance your home page. But you would also promote separately the page about one particular brand of camera, the page about printing digital pictures and the page about camera lenses. Expose those pages to users who are looking for those specific topics would bring in more traffic than merely telling Google or Yahoo! that the site is about “digital cameras.”

That principal holds true for any website, but it’s especially true for AdSense sites.

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Getting Listed On Google

You can use a new service that Google is currently testing, called Sitemaps. This offers some fantastic tools that makeskeeping track of your site’s ranking (and any problems with thatranking) a breeze. You’ll be able to learn which of your URLs Google has had trouble crawling and the reasons they couldn’t crawl them; the common text in external links to your site (so you’ll know what your users were looking at before they reached you); and best of all, the most common search queries that sent users to you.

It will also help Google keep up to date easily with pages that have been updated. For an AdSense site that’s very important. While it’s possible that you’ll have static content and focus on bringing streams of users in to view it, it’s more likely that you’re going to be adding pages and posts to keep visitors coming back and fresh ads going up.

Sitemaps should help Google list those new entries much faster, giving you users for those pages right away. You can take a look at Sitemaps, and submit your site at http://www.google.com/webmasters/sitemaps/. You just have to enter you URL, verify that you’re the owner by uploading some metatag information, and you’ll pick up a ton of valuable traffic information for free.

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TIPS FOR ONLINE USE OF CREDIT CARD

When using their card in the online world, consumers should only use ‘secure’ web pages — which can be identified by the locked padlock icon on the lower left hand corner of the browser. In addition, consumers should watch out for e-mails that could potentially be part of a phishing scam. They should look out for the following phrases in an e-mail:

‘Verify your account’: Businesses should not ask you to send passwords, login names, social security numbers, or other personal information through e-mail. ’If you don’t respond within 48 hours, your account will be closed’: These messages convey a sense of urgency, so that you’ll respond immediately. ’Dear Valued Customer’: Phishing email messages are usually sent out in bulk and often do not contain your first or last name.

Click the link below to gain access to your account’: HTML-formatted messages can contain links or forms that you can fill out just as you’d fill out a form on a web site. The links that you are urged to click may contain all or part of a real company’s name and are usually ‘masked’.

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MINIMISING POSSIBILITY OF CREDIT CARD FRAUD

Fraudulent activity on a card affects everybody — the card-holder, the merchant, the acquirer, as well as the issuer. While it’s not always possible to prevent a credit or charge card fraud from happening, there are a few steps consumers can take to make it difficult for a crook to capture their card numbers.

Today, several banks have policies in place that protect card-holders from losses attributed to credit card fraud. Banks are also implementing technologies for preventing fraud, and these are starting to make impact. However, these cannot make up for lack of consumer awareness.

Consumers should protect their credit cards just as they would cash. They should never let anyone else use their card, immediately sign the back of new credit cards and destroy old, expired cards.

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Tips to Prevent Credit Card Misuse

TYPES OF CREDIT CARD FRAUDS According to industry estimates, the credit card fraud rate in India is currently close to 25%. Credit card frauds can broadly be classified into three categories: traditional card-related frauds, merchant-related frauds and internet frauds.

Card-related frauds include an application fraud, whereby a person uses someone else’s personal information illegally, or provides false information about his or her financial status.

Some other examples of card-related frauds are creating fake or counterfeit cards by altering card details by re-embossing or re-coding them; or skimming — a process by which genuine data on a card’s magnetic strip is electronically copied on to another.

An example of merchant-related frauds is merchant collusion, where an employee acquires personal information and passes this information to fraudsters.

In the past few years, internet-related frauds have grown rapidly. In more developed markets, online frauds comprise almost 40% of total credit card frauds. In India, the numbers are low, but with credit card usage and access to the internet increasing, we need to be prepared for the risk. Online credit card frauds usually occur when a fraudster gets access to credit card details that are provided on an unsafe site.

Phishing is another online fraud technique that has emerged over the past few years. Phishing attacks occur when a consumer receives a request from a seemingly trustworthy source — for instance, an e-mail created to look like official communication from a reputed bank, asking the consumer to visit a particular site and submit his or her credit card details for official purposes. Unsuspecting consumers do so and are eventually duped of thousands of dollars this way.

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Lost at a Japanese food restaurant?

I'm going to a very fancy Japanese restaurant this weekend. Problem is, I've never eaten the cuisine before. I'm unfamiliar with the food, sauces and cutlery. To top that, I'm vegetarian. And I don't use chopsticks either. How do I conduct myself to come across as a confident, sophisticated diner?

Unfortunately, Japanese food has plenty of choices for the non-vegetarian diner. It can be a bit challenging for the faint hearted! Sushi—the popular starter, is raw vegetables or meat wrapped in sticky rice. Sashimi—also a starter made of sliced raw fish, is an acquired taste which I'd advise you to steer clear off. Tempura—deep fried meat or vegetables similar to the Indian bhajjia. Miso—an enjoyable soup made of bean paste. Tepinyaki and terriyaki—sauces in which the main course may be cooked. Garlic rice is delicious with the main course. If you're the adventurous sort, try the Sake, a rice wine served either hot or cold in little tea cups. Japanese food is accompanied with wasabi—a very sharp and pungent green radish mustard. It's served in small individual bowls and should be mixed with the soya sauce. Japanese green tea is an ideal digestive with the meal.

If it's a lunch, I recommend the Bento Box, which is basically a set meal where you get to sample the various courses. At a traditional Japanese meal, I'd recommend a fusion dessert like the Wasabi Crème Bruille, rather than the traditional one, though it may contain egg. If you're clumsy with chopsticks, eating with a fork is acceptable. But never use your fingers. Whether the seating arrangement is traditional Japanese or not, basic table manners apply. The food comes to you and not vice-versa. Napkin on your lap, elbows off the table, don't talk with food in your mouth and, from me to you, rirakkusu enjoi (relax and enjoy)!

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