How to Become An AdWords Advertiser

Google’s AdWords provides a similar service to Yahoo’s Sponsored Search. The difference is that in theory your ads will automatically be displayed on websites as well as on search results.

In practice, when you’re using arbitrage that’s not likely to happen very often. To get on to the Google Network, your bids are going to have to be high enough to compete. But you’re going to be bidding the minimum possible per click to keep your profits high. While it’s possible that you could be receiving clicks from people searching for a different keyword to the one you’ve chosen to advertise on, it shouldn’t happen often enough to significantly affect your arbitrage profits.

In the end, it doesn’t really matter whether you choose to buy your users through Overture or through Google. What is important is that you always know exactly how much you’re paying for each user you receive, and that you know how much you want to get paid when a user clicks away.