How to Put Links In Newsletters

Most articles are placed on websites, like the bulk of the links you use to pull in users. But sites aren’t the only places that you can post links. One of the most effectual — and neglected — places to link to your site is in newsletters.

The first option is to send articles to other publishers’ newsletters. As a publisher, you’ll likely find yourself subscribing to all sorts of email newsletters related to another aspects of your business. There’s no harm in writing to the owners of one of those newsletters and request if they want an article. Again, you can offer a link on your own website in return.
And you should also be sending your own newsletter. That won’t take you new users but it will make sure that your old users come back.

That’s very important. If a user has already clicked on a link to your site and been impressed enough to subscribe to your newsletter, then he’s pretty interested in your content. You’ve already worked or paid for that user, so you want to make sure you keep him. Sending a regular newsletter keeps users like these coming back.

In fact, you don’t even have to create any more content than usual if you don’t want to. You can merely take the opening paragraphs of each of the posts you’ve launched over the last couple of weeks, paste them into a template and add “Read more” at the end, with a link to each of the articles.

That’s very easy and it will help to make sure that your site go along to build a good base of users. It will also put you in prime position when Google starts letting you put AdSense in newsletters. They’re already doing this for some major publishers and it’s likely that that’s going to be rolled out properly at some point in the future.