ABOUT ADSENSE ARBITRAGE

When you come right down to it, there are really just two types of users: users you get for free and users you have to pay for.

Free users reach your site by clicking on a link. You might have to “pay” for them by placing a reciprocal link on your site, they could find you through a search engine or you might get them completely free from other publishers who want to link back to interesting content on your site. Whenever any free user clicks on one of your ads, you’re making a profit.

That’s not true of the users you buy. When you’re paying for traffic, you need to make sure that you’re receiving more in ad revenues than you’re paying for your marketing efforts.

The principle is simple. The practice requires a little effort — although not too much. In this chapter, I’m going to talk you through AdSense Arbitrage, the art of buying traffic cheap and selling it high.