South Korean web portal Daum.net Join with Google

Daum, one of South Korea's most visited website portals, has all set up tp team up with Google in the competitive sphere of online advertising. Daum Portal will now display advertisements to their 38 million registered users from Google's pay-per-click AdSense network.

This move will expands Google's market presence in Asia and will build on previous links between the companies, which started in 2003 with the integration of Google web search into Daum's websites. This new deal definitely be seen as a triumph for Google, as Overture is a major player in the Asian Internet search market.

South Korea attract largest online population in the world, with almost 83 per cent of the country's residents connected to the internet. Although Google enjoys in excess of 60 per cent of the world's internet search traffic, the company lags behind local offerings in South Korea as a result of various factors, such as support for the Korean language. Google has now plans to open a research and development house in Seoul and has also signed an agreement with the government of South Korea in order to operate in the territory.